How Technology is Revolutionizing Music Distribution
In this digital era, technological innovations are impacting various industries significantly. As the technology keeps improving and entering new sectors, music creators and music distributors are experiencing commercial and technical changes. Innovations, access to high-speed internet, and music distribution platforms have changed the way music is produced, recorded and distributed.
For the very first time, revenues from online music streaming overtook physical music in the year 2017 according to an article by The Guardian. The revenues from physical music distribution were at $5.2 billion, representing a fall of 5.4% in revenue. On the other hand, online streaming services represented growth of more than 41% and reached a revenue of $6.6 billion.
Increasing demand for online music streaming
Music distribution services are facilitating the creation of music and influencing its distribution. The demand for music streaming is rising significantly. In the year 2013, the number of on-demand music streams was 49 billion for audio streams and 57 billion for video streams. In the year 2017, demand for the audio stream was 8.16x higher and reached 400 billion number of streams.
Demand for video streams increased by 3.82x and reached 218 billion. Due to the increasing demand for digital music streaming, the number of music streaming services and the number of music distribution platforms grew exponentially. Let’s have a look at how independent music distribution companies and technology are revolutionizing music distribution.
Easier and quicker worldwide distribution
Earlier, it was a challenge to produce quality music and get it distributed across the globe. It required significant resources and efforts. Distributing physical copies of music via discs around the world was a huge logistical problem, and it would take months or years for an artist to get worldwide recognition and become famous.
Thanks to digital music distribution platforms and online streaming services, artists can reach a global audience by the click of a button. Artists can have multiple opportunities for sharing music with their audiences around the globe without spending significant money.
Better pay to music creators
According to statistics published by Digital Music, Napster and Tidal are at the top when it comes to paying per stream. Napster pays $0.019 to music creators every time their song gets streamed. An independent artist would need 77,474 plays to earn $1,472 via Napster.
Tidal pays lower ($0.0125) per stream to music creators. In such cases, one will need 177,604 plays to earn $1,472. On the other hand, Pandora pays as low as $0.00133 to music creators. Music creators will need 1.106 million streams to earn $1,472.
As there are multiple music streaming platforms available, artist and music creators have the flexibility to choose on which platforms they want to upload their songs and albums. Some of the best music distribution company also help music creators and artists to select the streaming services which pay a higher amount to creators.
Easier promotion of artists and music
Thanks to music-oriented social networks and music sharing websites, it has become cheaper, easier and more efficient to promote the artists and their upcoming songs or albums. Effective digital promotion can transform any excellent artist to a global star.
Easier accessibility to music for consumers
Earlier music enthusiasts needed to visit a music store to get access to the latest or their favorite albums and songs. Nowadays, they can access any album or song they want at their fingertips thanks to music streaming and audio distribution platforms. Earlier, there was no free access to a particular song or album.
One had to purchase a song or an entire album in most cases just to listen to one song. Users can now listen to any song or album they like without spending any money. They’ll just need a fast internet connection. They will need to spend money and purchase the song or album only if they want to have offline access or want to listen in studio quality.
Improved production and new musical genres
For production of an album or a single song mixing engineer, musicians and technical experts were required. Nowadays, artists don’t need additional specialists or experts having strong technical skills. Thanks to audio and music editing software and digital instruments, artists can quickly re-adjust anything they want. Even a single artist can produce and release a complex piece of music.
Digital platforms are revolutionizing music distribution and streaming
In the last ten years, the internet and newer technologies have drastically changed the way music is distributed and listened to. Digitalization has brought a revolution in the industry. Early stages of digitalization also brought issues of piracy, illegal downloading (such as torrents) and disputes over royalties.
In summary, the internet and technology in music distribution have brought more benefits compared to challenges. Digital streaming has made music more accessible to end-users and introduced new ways for artists to generate revenues. Besides, technology has also allowed independent musicians to reach a global audience without the help of a major music label.
A - One Music Group has been in business for over two years, we are continually creating a global community. Independent musicians, and record labels place their trust in us to; distribute their music to online music outlets, collect and secure royalties on their behalf, and issue accurate royalty payments. We provide a robust music distribution solution, free of charge.
A – One Music Group is one of the first free music distribution company to offer a truly free, robust and feature rich music distribution solution.